Complete DSP + SSP
RTB Infrastructure
AdHive delivers unified demand-side and supply-side platform capabilities — enabling real-time auctions, bidstream intelligence, and high-efficiency auction throughput at global scale.
Full-Stack RTB Infrastructure, Seamlessly Integrated
AdHive's unified DSP + SSP platform combines the power of demand-side and supply-side optimization with intelligent automation at every layer.
Bidder Intelligence
Advanced AI models predict win-rates, optimize bid price, and enforce budget pacing in real time.
Unified DSP + SSP
Complete demand-side and supply-side platform capabilities with real-time auction control.
Brand Safety
ML-driven fraud detection and dynamic inventory scoring protect your brand and budget.
Real-Time Analytics
Transparent reporting with live metrics on impressions, CPM, fill rate, and auction quality.
RTB Core Architecture
AdHive's modular RTB core routes traffic between integrated demand sources and curated supply pipelines. Bidders receive pre-filtered auction requests enriched with fraud and signal efficiency scores.
DSP Layer
Demand Sources & Bidding Logic
RTB Core
AI Engine & Auction Management
SSP Layer
Supply Curation & Publishers
DSP Layer
Demand Sources & Bidding Logic
RTB Core
AI Engine & Auction Management
SSP Layer
Supply Curation & Publishers
Pre-Filtered Requests
All auction requests are enriched with fraud scores, signal efficiency metrics, and brand safety indicators before reaching bidders.
Real-Time Optimization
AI models continuously adjust bidding strategies based on auction throughput data and market conditions.
Unified Control
Single interface to manage both demand and supply operations with comprehensive analytics and reporting.
🚀 Where AdHive Works Best
Real-world RTB scenarios where AdHive's unified infrastructure delivers measurable results across different industry verticals and use cases.
Performance Agencies
Maximize campaign signal efficiency through real-time bidder intelligence and dynamic price optimization across global inventory.
Connected TV (CTV) Networks
Enable real-time monetization of OTT and CTV supply with full auction transparency and AI-based fraud filtering.
Trading Desks & Programmatic Teams
Operate across supply and demand with a single platform — manage bid logic, access curated supply, and retain full control.
Premium Publishers
Access high-quality demand sources while enforcing auction logic, brand safety, and fill-rate optimization.
🔄 How AdHive Processes Real-Time Auctions
Our RTB core continuously processes over 50 billion bid requests daily — each filtered, scored, and optimized by our ML pipeline in real time.
Bid Request Received
Incoming auction request from SSP with inventory details
Fraud Check & Inventory Scoring
AI-powered fraud detection and quality scoring
Bid Logic Engine Calculates
Optimal bid calculation based on ML predictions
Budget Pacing & Throttling
Real-time budget management and spend optimization
Auction Executed
Sub-10ms auction processing and winner selection
Winner Returned
Winning bid response sent back to SSP/Publisher
Bid Request Received
Incoming auction request from SSP with inventory details
Fraud Check & Inventory Scoring
AI-powered fraud detection and quality scoring
Bid Logic Engine Calculates
Optimal bid calculation based on ML predictions
Budget Pacing & Throttling
Real-time budget management and spend optimization
Auction Executed
Sub-10ms auction processing and winner selection
Winner Returned
Winning bid response sent back to SSP/Publisher
🤖 Bidding Intelligence at Scale
AdHive's AI modules continuously learn from billions of bid outcomes to improve win-rate prediction, price optimization, and fraud suppression.
Predictive Algorithms
Learn from historical outcomes to estimate win-rate per impression with 95%+ accuracy.
Dynamic Bid Optimization
Adjusts CPM bids in real time based on auction pressure, budget constraints, and signal efficiency.
Anomaly Detection
Detects traffic spikes, invalid click patterns, and auction manipulation attempts instantly.
Adaptive Budget Allocation
Redistributes budgets across sources dynamically to maximize auction throughput and response depth.
Continuous Learning Engine
Our ML models process over 10TB of auction data daily, continuously refining bidding strategies and fraud detection patterns to stay ahead of market changes.
🔧 Built for Performance & Scale
Built with a focus on low latency, horizontal scaling, and modular integration. Our technology stack is optimized for handling billions of requests with sub-10ms response times.
| Layer | Technologies Used | Purpose |
|---|---|---|
| Golang, Redis, NATS, Kafka | High-performance auction processing engine | |
| ClickHouse, PostgreSQL, BigQuery | Real-time analytics and data warehousing | |
| Python, PyTorch, TensorFlow | Machine learning and predictive algorithms | |
| Kubernetes, Docker, Cloudflare, AWS | Scalable cloud-native architecture |
❓ Frequently Asked Questions
Get answers to common questions about AdHive's RTB platform and enterprise onboarding process.
Want to Connect Supply or Launch Your Own Bidding Strategy?
Enterprise onboarding only — no self-service tiers. Our team will work with you to integrate your supply sources or configure custom bidding algorithms tailored to your specific requirements.
Connect with AdHive
Ready to integrate your supply sources or launch custom bidding strategies? Our enterprise team will guide you through the onboarding process.
Or contact us directly via email above